The Business Credit and Financing Show
Podcast by Ty Crandall
Episode 690:
Jim Rowe: Secrets to Improve Communication Skills and Critical Thinking
Ty Crandall Interviews Industry Leaders
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Learn the Secrets to Improve Communication Skills and Critical Thinking
Jim Rowe: Secrets to Improve Communication Skills and Critical Thinking
Jim Rowe, a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing.
During the show we discuss:
- The biggest issues companies face now
- How modern technology has adversely affected our ability to communicate
- Why writing less has an adverse impact
- What are the fundamentals of communication
- Why you must know who your audience is
- Why you need to know the purpose of your communication
- Why knowing the background or situation status is essential
- How to define the problem your communication is going to help solve
- How to define your objectives and properly measure results
- How to determine the tactics you’ll use to get the goal you want
- Why critical thinking is an essential skill employees must have
- How to get your company positioning right and why it matters
- How to write persuasively?
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